I design, build, and lead strategy.
2x founding designer. Past clients: Google, World Bank.
CURRENTLY—
I'm building Cogsolo, where I design how learners interact with AI characters, the learning experience that makes it stick, and the systems that turn it into a communal experience. As the sole designer, I've taken the product through 3 major iterations.
PREVIOUSLY—
For Google, Intuit, and Wadhwani Foundation, I shaped product direction across finance, health, and ads: vernacular Ads tooling that lifted regional CTR 45%, Wadhwani Advantage's shift to self-serve, and QuickBooks' 5-year product vision. My Design Engineering foundation comes from Harvard + MIT Media Lab.
HOW I WORK—
I've spent most of my career working in small teams. That's shaped me as a designer who can own the full arc, move comfortably between disciplines, and reason from first principles. I work closely with engineering and product, advocating for the user in every room.
Questions that stayed with me—
and the work they inspired
How might we re-design how we design?
Prototypes, products, and systems in code for work and play
How might we serve the evolving needs of small businesses at scale?
FINANCE • UX RESEARCH • SYSTEMS THINKING AND STRATEGY
How might we serve customers reliably across India's fragmented insurance landscape?
Omni-channel experiences across health, life, and motor insurance in India
How might we design digital tools that equip men to support women's agency?
CARENATAL • PRIVATE
Designing for agency in India's family-influenced pregnancies
HEALTHCARE • UX DESIGN • PRODUCT MANAGEMENT • ETHNOGRAPHY
How might we design AI-driven learning tools that challenge us instead of coddling us?
